Boise, Id., January 23, 2006 – Lucky Bums, Inc., a Boise-based outdoor equipment manufacturer, offers a full product line of ‘real gear for kids’ – a welcome addition to the sporting industry as childhood obesity reaches an all-time high.
Obesity in children and adolescents is a serious issue with many health and social consequences that often continue into adulthood. Implementing prevention programs is important to controlling the obesity epidemic.
“It’s easy to find reports that urge families to get out and enjoy outdoor activities together to improve family life as well as children’s overall physical and mental health, but it’s not as easy to find products that make that suggestion a reality,” says David Ray, a Boise-based physical therapist and certified athletic trainer. “Lucky Bums is answering the call by offering affordable, well engineered products that encourage family recreation, while keeping in mind ease of use for parents and children alike.”
According to the American Obesity Association, approximately 30.3 percent of children (ages 6 to 11) are overweight and 15.3 percent are obese. Integrating a normal exercise regimen helps combat obesity and can also reduce other serious health issues stemming from obesity such as asthma, diabetes, hypertension, orthopedic complications and sleep apnea.
“We started Lucky Bums from our desire to instill our love of outdoor sports into our children. When we went in search of ski training products and other gear built with children and parents in mind, what we found was generally poorly made, inadequate, and not much fun for anyone involved,” said Lucky Bums co-founder Jeff Streeter. “We’re excited to offer products that help kids enjoy the outdoors – and make what can often be a frustrating experience for parents more enjoyable.”